Influencer Rachel Kerr reported missing after Morocco vacation, family says
British influencer Rachel Kerr has been reported missing after a trip to Morocco, with her family expressing serious concern after losing contact with her several days ago.
According to a family statement shared online, Kerr checked out of the Caribbean Village resort in Agadir on Saturday, April 25, and has not been reachable since.
Her cousin, Claire Hill, posted an appeal on social media asking for information from anyone who may have been in contact with Kerr during or after her stay in Morocco.
“Her family are extremely concerned for her welfare,” Hill wrote, urging anyone with even small pieces of information to come forward.
A missing persons notice shared by the family stated that Kerr’s last known location was the resort in Agadir, and encouraged the public to contact local authorities if she is seen.
The UK Foreign, Commonwealth & Development Office (FCDO) confirmed it is assisting Kerr’s family and is aware of the case involving a missing British national in Morocco.
Kerr, who is active on social media and regularly shared travel content, last posted on Instagram on April 13, showing images from her stay in Morocco. Her earlier posts documented her travels, including promotional content related to a travel agency and upcoming trips.
In recent months, Kerr had shared updates about her work, travel lifestyle, and public speaking engagements, often highlighting her experiences abroad.
Authorities in Morocco and the UK are now involved in efforts to locate her, while her family continues to appeal for public assistance.
The situation remains under investigation.
